Think Digital Printing ... Quick. Smart. Personal.

If you are open to a little creative thinking you could use the benefits of digital printing to your business advantage. Many of the marketing benefits now opened up by digital are only being used by relatively few marketing agencies and designers. Why not make an impression by using them also. Here are a few examples to perhaps stimulate your own ideas!

• Small customer base? Too few to justify printing a colour brochure? – not any more! Print as few as you need in pristine ‘print’ quality – ideals for key clients
• Personalise your print – the front page of your brochure can carry the name or logo or other image of each customer. Personalisation can increase the ‘warmth’ of response to your materials.
• Transform your message – a dull ‘service due reminder’ can become altogether more interesting if it carries a picture of the customers car from your database
• Test market an idea – produce superb quality materials in lower numbers to help you properly gauge market potential
• Add a Promotional Code – Make every flyer different and add a ‘Draw number’ or ‘Unique Code’ to increase customer response

Juices flowing? Please get in touch if you would like to explore how Orphans digital could support your marketing initiatives.