Social Media - Embrace The Change!
Social Media offers a new dimension to your marketing. Over a fifth of time people spend online is on social networking sites. Google is now providing a ‘Realtime' search service where a mention of your business in the last few minutes may see you in pole position. There is incredible viral potential for people to share exciting news about your products with their friends who in turn tell their followers. And unlike websites, which rely on people taking the initiative to enter your domain name, social media allows you to ‘push' news to your followers.
Social Media in action - with a little help from Orphans
| Author Anne O’Brien - sharing her knowledge of historical novels and building interest in her own works. | Shortwood Farm - visitors to the farm love to say what a nice time they had (and keep updated on life on the farm). | Rob Elliot is passionate about the food we eat. His blog is thought provoking and full of search engine friendly copy. |
Services such as blogs, Twitter and Facebook may require you to change your mindset from talking to customers ‘occasionally' to keeping them up to date very regularly, whether this is weekly, daily or preferably now! Keeping your communications fresh and interesting is an advantage - you don't want to dull down your message in the pursuit of frequency. So the call is to up your creative ideas and use the ‘live' interaction you can enjoy with customers to surprise them, inform them and entice them. And if they like what they see expect them to pass the good news on.
Orphans Marketing & Social Media Support
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Right up to speed with the latest developments. Works with you to provide practical social media advice and services. |
A lifetime in marketing and a knack for galvanising strategy and making things happen. |
Used well social media blends in with your website and other marketing. Perhaps link in feeds from your blog or Twitter or Facebook accounts to and from your website.
Some businesses struggle to get from first base in their ambition to embrace social media. They see the potential but need help to engineer the creative ideas process and practical copywriting which makes social media marketing work. If you would like support in this area please get in touch.