Billy Ruffian
Like a first date, we knew the moment we set eyes on the Billy Ruffian brand that this felt right. It exudes personality and character, with a sense of fun which does not deflect from the high quality of the shoes. Our initial task was to develop this positive branding and create a website in its image, reflecting the brand qualities. Take a look at the website but caution ... you may find the urge for a new pair of Loafers hard to resist.
New photography (by Photopia), directed by us and with 'model' volunteers from team Orphans, helps to project the quality and style of the range. We have supported the website with brochure design, printing and mailings.