E-commerce Website
Digital Marketing

Pioneering Change And Preserving Heritage. Naturally.

Edward Bulmer Paint is exactly what it says on the tin. Before 'natural' became fashionable Edward was a pioneer. He’s not jumping on a bandwagon, he helped create it in his position, not least as he is at the vanguard of the sympathetic decoration of historic and period properties. Often competitor marketing shouts 'natural' but the small print conceals unwelcome compromises. Not with Edward Bulmer Paint.

SheerLuxe website

The Bright Lights of ...

... Leominster. Despite being understandably drawn to the lure of London agencies Edward and Emma entrusted the site here. We felt the brand and loved the dovetailing of unflinching quality and totally uncompromising natural ingredients. We created a look and feel for the brand which cascades from website to packaging and literature, and chimes with the growing proportion of us with a care for the planet as well as a pride in our homes.

Inspiring. Selling

The website had to be good, very good, and stand comparison with well established names. It is about selling, of course, but in equal measure it conveys the passion for natural and the inspiration of interior design. Customers buy into the brand and then the purchases follow. The site is full of helpful tools for users to compare colours and features an acclaimed blog, The Colour Supplement’, an online magazine full of inspiration and loved by the growing number of subscribers to the mailing list.

SheerLuxe website
SheerLuxe website

Not Letting The Paint Dry

Our collaboration continues at the same rate as the business growth. Final word to Emma who, with no regard for our blushes, says, “Their young, creative team is buzzing with ideas. It is such a joy to work with people who genuinely listen to what we are trying to achieve and who understand the limitations of a small business setting out without compromising the potential for our brand to develop.”

Key Features

Beautiful Brand Collateral

Bespoke E-commerce

Integrated with Dear Inventory