What a treat! The chance to re-brand and present Elan Valley ... just as it is, nothing more. Elan is spectacular as we know ourselves as visitors. Like handling a precious jewel we kept a light touch to balance contemporary branding whilst simply showcasing the beauty of this special place.
Working closely with the team at Elan we created fresh, new branding and a logo featuring one of the iconic towers of the Elan Valley dams. The website is packed with information (we provided copywriting input) but maintains a sense of space. A regular email newsletter keeps the growing numbers of subscribers up to date with news and events and of course feeds back to the website.
Our task was made so much easier by the superb photography of Warren Orchard, once again demonstrating the value of original imagery. Since launching the new site and branding we have designed and implemented a full makeover for the Visitors Centre and information maps so the new Elan look is making an impact across all media.