Branding fresh air and fabulous scenery

What a treat! The chance to re-brand and present Elan Valley... just as it is, nothing more. Elan is spectacular with Victorian dams and reservoirs nestling between rugged hills and valleys. Like handling a precious jewel we kept a light touch to balance contemporary new branding whilst simply showcasing the beauty of this special place.

SheerLuxe website

Cut! It’s not raining.

We created fresh, new branding and a logo featuring one of the iconic towers of the Elan Valley dams. The website is packed with information under our theme of ‘Yours to Explore’, embracing the many different ways visitors experience Elan, whether walking, cycling or driving. It showcases the complementary attractions; the glorious landscapes and the marvels of Victorian engineering.

beautiful new photography, under our direction, helped create a sense of place and real life enjoyment. And because it’s not unusual for the odd drop of rain, we embraced it. The weather is very much part of the Elan experience.

SheerLuxe website

Branding in action

Since launching the site and branding we designed and implemented a full makeover for the Visitors Centre, from the entrance ‘Welcome’ though to the cafe and shop. We also designed and produced a new Exhibition space with fascinating information and interactive displays. A regular email newsletter keeps the growing numbers of subscribers up to date with news and events and of course feeds back to the website. The new Elan look has energised it as a destination with substantial growth in website traffic and visitor numbers.

SheerLuxe website

Key Stats

Comparing the new website to the previous


More users


More visitors


Page views