Royal Society of Sculptors
The Royal Society of Sculptors is a centre for contemporary sculpture, headquartered in the prestigious Museum district of South Kensington. It is the oldest and largest organisation dedicated to sculpture in the UK. Established in 1904, it is a registered charity with a membership of around 600 professional sculptors and promotes excellence in the art and practice of sculpture. It aims to inspire, inform and engage people of all ages and backgrounds with sculpture, and to support sculptor’s development of their practice to the highest professional standards.
Our task was to reflect the gravitas and historic importance of the society with an identity that pushed passed contemporary and into the progressive. Creating a brand that truly represents the exciting face of sculpture today. Keeping such esteemed neighbours with the London arts world and representing world-class sculptors also demanded a voice that speaks confidently to public, cultural leaders and corporate world alike.
We began by going back to basics and looking at the pillars of the brand: shape and form. The project has been defined by an aesthetic clarity and simplicity, playing with geometry and structure. It’s important that the brand communicates effectively on an inert level without pomp or pretence. The excitement of our whole studio at constructing such a fun and progressive identity is evidenced throughout the deliverables: where shape and colour have been used to create visual tension.
As designers, it’s very often the smaller details at the execution stage that really excite but are so often forgotten about. We’ve made sure that the tiniest elements have benefitted from creative and witty thought, right down to the business cards that stand up as a piece of sculpture in their own right with the edition of a simple, but very clever fold.
The project is ongoing, but has been received with much applause. Watch this space!