Stationery printing for Hodges Figgis booksellers
When Hodges Figgis bookstore in Dublin approached us with ideas for a print refresh, we jumped at the chance! Focusing on stationery and marketing materials, we got creative printing and designing a suite that was impactful and enticing, but stayed true to the store’s rich history.
The Brief
Hodges Figgis is a Dublin landmark and over 250 years old (making it 100 years our senior!) and, although steeped in tradition, it’s still very much loved by modern-day readers. Our task? To get to work with stationery printing and updating their marketing materials, to transform them into colourful, engaging, on-brand items that their customers would want to keep. A classic colour palette and vintage patterns, with a healthy dose of vibrant accents added into the mix, seemed to fit the bill!
We wanted the stationery to look beautiful, of course, but also help to tell the Hodges Figgis story. The subscriptions postcards and leaflets, for instance, needed to showcase the Hodges Figgis subscription services, and the bookmarks were designed to add the finishing touch to books received as part of the services.
The Result
Here’s the final result – a vibrant, cohesive example of stationery printing! We opted for bright, sunny shades to complement the iconic Hodges Figgis green. A team favourite are the set of 12 bookmarks – 1 for each month of the year – perfect for readers to tuck into their next favourite book.
We printed the collection on Arena Natural Rough in varying weights. This paper has a hint of texture and a slightly off-white hue, and strikes the balance between luxury and affordability. The high quantities made litho printing the perfect choice, but if you have a short run in mind then the Indigo digital is the go-to: it delivers the same (if not better) exceptional quality.
Feeling inspired?
Get in touch via our enquiry form if you have a project in mind – we love to collaborate!
