Strong Branding Grows Business
We love branding. Getting it right makes a difference to any business. And it's not a touchy feely nebulous concept of relevance only to the 'big boys'. It's tangible, substantial and translates into £ value (and sometimes reaches your balance sheet as a capital asset).
Here at Orphans we see your branding as the way you communicate, internally with your team, externally to suppliers, customers and other stakeholders
Ironically, 'branding' as a concept is hard to pin down. At one end of the spectrum it is associated simply with logo design; at the other it disappears into a complex web of perception mapping. We are camped firmly in the practical school of branding. Here at Orphans we see your branding as the way you communicate, internally with your team, externally to suppliers, customers and other stakeholders. There's how you look (and yes, the logo is part of this), the way you talk (or write) and how your proposition sits alongside competitors. All of this shapes perceptions. Get it right and you add value to what you offer and build warmth; get it wrong and your branding sits out of kilter with customer perceptions and lacks credibility.
When it comes together branding provides a solid framework. New staff slip into the way you work and help customers. Communications, from emails to advertising, are instantly recognisable. The outside world is clear on what you stand for and where you are positioned in the market.
Visual Identity, Brand Tone, Strategy
Good branding comes from sound understanding. You have views on where you are and where you want to be. Your staff have views. And so too do your customers and prospects. These need to be pooled to help shape the strategy of how we can ease your positioning into a better place, in the short term and longer term too.
Then the challenge to our designers is to translate concepts into creative proposals. Our designers have a talent for creating substantial ideas which surprise but are realisable. In this way we can challenge your thinking and help extend your brand potential. If it's an existing brand we can inject new vibrancy; for new brands we help get you noticed.
Have you got a design challenge for Orphans? We'd love to hear more.