Cross Media? From an advertising perspective we are all now moving targets. One minute on our smartphones or iPads catching up with social media. The next on a laptop doing some vital browsing. And occasionally still turning the pages of a magazine or brochure. Where once we could target customers using a tight mix of media now we need to spread our message across myriad channels. Increasingly marketing plans need to be cross media, spanning traditional offline channels (print, press or direct mail for example) and online.
Where once we could target customers using a tight mix of media now we need to spread our message across myriad channels.
This is why we do what we do so we can help our customers with coordinated design across the piece. It makes perfect senses to us that we work with you to see the full picture and devise branding, campaigns and communications which reach your customers, one way or another.
For a number of years the flow was introducing print customers to online opportunities. Of late we’ve seen interesting results from online retailers using printed mailers to good effect.
Offline brand: Printed Litereature, Promotions, Direct Mailings, Press Adverts. Online brand: Email Campaigns, Social Media, Online Advertising, Website
Have you got a design challenge for Orphans? We'd love to hear more.