Brightwells. Growing the brand
Brightwells are very progressive auctioneers with an expanding national reputation spanning many sectors. With a very close association over several decades we were asked to review their branding in the context of ongoing development and exciting new ventures. As we jointly assembled staff and customer feedback it became clear that this was a time to really grasp the nettle.
Our creative team developed a modern, yet classic aesthetic elevating Brightwells to sit seamlessly alongside eminent competitors. Working closely with the Brightwells team, in little more than three months the new branding was designed and executed precisely across over 100 communication items ranging from website and email design to signage, catalogue and advertising layouts and corporate clothing. The launch was delivered on time and with the response the project demanded; existing customers recognised the business they know so well continues to evolve, new clients that here's a business well worth knowing.