There comes a time in most web projects where the excitement of new designs has to be marred with pragmatism. If this website is to be ready on time, in budget and looking a million dollars there's a lot to be done... by both sides. Ruth is our enforcer. With a background in design and marketing, she can spot drift or creep a mile off. So Ruth steps in to plan in micro detail who needs to do what and by when. Also in her locker are complementary skills of cracking the whip, nagging and cajoling. All in the cause of making sure your new website is exactly as you hoped.